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BlueisinFashionthisYear.com is online since 2009. Since then, Erica blogs looking for answers to our nagging question “what can I wear today?”. And she even deals with some other issues, because - according to her - we can’t live by wardrobe alone.
The blog’s name – “Le bleu est à la mode cette année” – is a quote from an essay written by the French sociologist Roland Barthes; he had analyzed the "fashion language" in the 60's. The quote is the one used by magazines that “dictated what was in fashion for every season”. A colour for instance. So, Barthes considered it a little weird. And Erica agrees. On her blog, the street style plays a key role: people's style. Her style. Our style. Together with reports, travels, sensations and tastes, people will find her ideas about the blog world and her life. Actually, her attempt is to have a fashion blog that is something different from an endless album of self-celebratory pictures.
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